With it social media watching center with Bethesda, Honking and UK , Marriot set at torch for the industry to have social media watched and marketing as well as service reacted to the guest more quickly…. with the aim for better buzz over social media.
if one guest is complaining about the marriot on social media, it could be monitored and immediately service are being rendered to contain the seriousness of the matter , while the word of mouth could widely broadcasted
one of the guest is having a momentous occasion is captured by marriot ,who send a champagne with in minutes , Goash you know what happened.
Social media is ubiquitous and the better utilization of it , tends to produce the siginficant amount of PR. and it is free